What is Search Engine Optimisation? To begin with, let’s break down what Search Engine Optimisation (SEO) actually is. All you really need to remember is that on a basic level search engines are simply trying to provide the following: Relevant information Up to date content Quality source of information Therefore, essentially Search Engine Optimisation is altering your site to take these factors into account. Google The big daddy in the world of search engines is Google. They have a market share in the region of 60-80% (depending on which reports you read), so for the purpose of this article we will concentrate on them. Anything we do to please Google will only improve your ranking with the other search engines, so they are a […]