OUR BLOG

03/10/2016

Accelerated Mobile Pages (AMP)

Have you ever tried to load an article from search results on your mobile phone whilst relying on 3G or even 2G? It can often end in wildly shaking your phone in the air and ultimately being presented with a broken and nonfunctional half loaded site. Accelerated Mobile Pages aim to improve this and help web articles load up to 10 times faster on mobiles. Added benefits are that the quicker loading increases battery life and that the user can simple swipe to the next article. To allow a page to load instantly, AMP restricts what you can do with the web page. It loads a stripped down version of a page favouring function over form. AMP pages look like a very minimal version of normal web […]