Google Structured Data

Search engines do their best to understand the content on your web pages. You are able to help them by signposting the main information. Anything that we can do to help search engines to read and list the information from our websites has to be a winner. Way back in 2001, Google, Yahoo!, Yandex and some others had a little meetup. They decided to create a standardised list of attributes and entities which became known as Schema.org. Although it sounds complicated, Google Structured Data doesn’t have to be. Breaking it down, it is essentially a standardised format to organise and label important information. For example, on an events page you can label the dates, location and so on. The structured data we are interested in […]