Blogging effectively

Your blog can serve many purposes; from marketing your business, to educating your customers (or potential customers) and can give a fantastic boost to your SEO (Search Engine Optimisation) efforts.  That being said, a badly written or out of date blog can have negative effects on your business. Below are a few of our top tips for writing a top blog that should benefit your business in lots of ways. Remember your Target Audience It’s important to remember who you are writing for and to tailor your content to them. There’s little point in using technical language in a blog written for non-technical readers. You will very quickly confuse them and consequently lose them as readers. Conversely, when writing a blog post for readers with […]