Harnessing the Web in the Weald

We are lucky enough to work with loads of great people at EngineRoom. One is Emma Wood, who runs Big WOW; a website about events and goings-on in the Weald of Kent. Emma has kindly provided another guest blog post, this time detailing the top reasons your businesss should be on-line. 6 reasons why your business should be on-line The founder of the internet, Tim Berners-Lee was born in London, only a short journey from the Weald. In this article I have decided to focus on the importance of the internet and how essential a website is to any business, particularly in a rural region such as this. The World Wide Web has transformed the way that businesses trade regardless of how remote they are. […]

Google Webmasters – Target Country

Our SEO partner bought this to attention recently and we thought it worthy of a blog post… so here we are! This will only apply if your main website address is a .com domain. If this is the case then it’s a biggy. Essentially, unless you tell them otherwise, Google will automatically assume that you are targeting the USA with your .com domain. Based on this they will promote you in US searches and demote you in searches elsewhere. How do I tell Google that I’m not US based and I’m targeting visitors in my own country, if I have a .com? Good question! First, you need to have your site setup in Google Webmasters and this can be done by simply signing in with […]

What is cache?

Question: Why did the web developer go broke? Answer: Because he used up all his cache! (Boom, boom) If you understood the above then you can probably stop reading here. If not, read on. There are lots of technologies designed to secure and speed up your website and most of the time there is no need to even know that they exist. However if you want to run a website and perform the odd update yourself, then it is always good to have a little basic knowledge up your sleeve as it can save time, money and sanity.  Cache is one of those things. At a very basic level, Cache (pronounced CASH) is a place to temporarily store something in a computing environment. Caching is used throughout the […]

Signing It Off

It might not seem that important. And true, it might not win or lose you business. But, an email signature that is smart, consistent across your organisation and informative can benefit your company in more ways than you might first think. You wouldn’t hand a prospective client a scrap of paper with your details scrawled onto it, so why ignore your email signature?   Main reasons for an email signature Legitimacy and professionalism In our view, this is the main benefit of an email signature. Having a cohesive and well designed signature not only shows you are a well established and professional business but also shows you care about the details, which is never a bad thing to convey.   Important information at your client’s […]

Social Media Image Sizes

Granted, this might be a little bit of a dry read but it is designed as more of a cheat sheet for reference as and when you decide to refresh your social media presence. For certain businesses it’s vital to have a social media presence to interact with current and prospective clients. Because of this, the way you come across on the various social media channels is of the utmost importance. The first thing people see (and therefore the first impression you give) is via the profile and cover photo images that you use. If a low quality, pixelated image is used then you are likely to portray yourself as unprofessional.  It’s also a good idea to try to present a consistent message over all […]