OUR BLOG

29/12/2017

Signing It Off

It might not seem that important. And true, it might not win or lose you business. But, an email signature that is smart, consistent across your organisation and informative can benefit your company in more ways than you might first think. You wouldn’t hand a prospective client a scrap of paper with your details scrawled onto it, so why ignore your email signature?   Main reasons for an email signature Legitimacy and professionalism In our view, this is the main benefit of an email signature. Having a cohesive and well designed signature not only shows you are a well established and professional business but also shows you care about the details, which is never a bad thing to convey.   Important information at your client’s […]
20/09/2017

Social Media Image Sizes

Granted, this might be a little bit of a dry read but it is designed as more of a cheat sheet for reference as and when you decide to refresh your social media presence. For certain businesses it’s vital to have a social media presence to interact with current and prospective clients. Because of this, the way you come across on the various social media channels is of the utmost importance. The first thing people see (and therefore the first impression you give) is via the profile and cover photo images that you use. If a low quality, pixelated image is used then you are likely to portray yourself as unprofessional.  It’s also a good idea to try to present a consistent message over all […]
04/08/2017

Guest Post: Ready, Steady, Go!

We are lucky enough to work with loads of great people at EngineRoom. One is Emma Wood, who runs INTOtheWeald; a website about events and goings-on in the Weald of Kent. Emma has provided our first guest blog post, about launching a business in the Weald. What she says is very interesting and can of course apply to areas all over the country… In the past few years the business population in the Weald has altered significantly, with more than 86% of last year’s increase created by the registration of trading entities which do not employ people. The impact of e-commerce, insecurity in traditional job markets and the ability to work remotely has led to record numbers of people wanting, or having no choice, to […]
05/04/2017

Choosing a domain name

One of the first things you’ll be asked by any web development company is “what’s the domain name”? If you already have one, then the answer is easy enough. If you’re starting a new project however, it’s worth putting some serious thought in before committing. Here’s a quick checklist to go down when choosing: Common Sense – Make sure it’s easy to remember, not too long and also doesn’t spell something rude when the words are butted up against each other (trust me we’ve seen it before). You have to remember people will type the domain in and you will have to give it to people over the phone. If it includes lots of dashes and letters this could become a nightmare. Capitals – These make […]
02/03/2017

What SSL is and why it’s important

If you’re not that interested in web hosting (and you probably aren’t) then you might not know what SSL is and why it is now becoming more important to have it activated for your site. What is it? SSL stands for Secure Socket Layer. There, now you understand it all we can move on! 🙂 All that this actually means is that when you browse to a site with SSL enabled any information that is sent or received is sent over an encrypted link. In addition, your web browser and the web host can identify each other to ensure the data is coming from the correct source. So essentially, if the data gets intercepted between you and the website host the information will be of […]