Blogging effectively

Your blog can serve many purposes; from marketing your business, to educating your customers (or potential customers) and can give a fantastic boost to your SEO (Search Engine Optimisation) efforts.  That being said, a badly written or out of date blog can have negative effects on your business. Below are a few of our top tips for writing a top blog that should benefit your business in lots of ways. Remember your Target Audience It’s important to remember who you are writing for and to tailor your content to them. There’s little point in using technical language in a blog written for non-technical readers. You will very quickly confuse them and consequently lose them as readers. Conversely, when writing a blog post for readers with […]

GDPR, what is it and are you ready?

Disclaimer: This post is intended to provide helpful guidance to customers about GDPR, not as a comprehensive solution or legal advice. Each organisation should undertake their own steps to ensure compliance. Here at EngineRoom towers we don’t seem to be able to to open our inboxes without reading one email or another about the new GPDR law coming into effect on the 25th May 2018.  Whilst we bought ourselves into line with the regulations, we thought it might be a good idea to lay it all out in a blog post. So first off, what is GDPR? Well, it stands for General Data Protection Regulation and simply put is a new EU directive to ensure for consistent data protection laws across the EU. The scary bit […]