EngineRoom SEO Blog Post

Search Engine Optimisation

What is Search Engine Optimisation? To begin with, let’s break down what Search Engine Optimisation (SEO) actually is. All you really need to remember is that on a basic level search engines are simply trying to provide the following: Relevant information Up to date content Quality source of information Therefore, essentially Search Engine Optimisation is altering your site to take these factors into account.   Google The big daddy in the world of search engines is Google. They have a market share in the region of 60-80% (depending on which reports you read), so for the purpose of this article we will concentrate on them. Anything we do to please Google will only improve your ranking with the other search engines, so they are a […]

Responsive Websites

A responsive website alters its layout according that the size of the screen that it is being viewed on. That’s the short answer, at least. The website will adjust based on the resolution of the device, so the site changes to fit the content onto small, medium or large screens. Sometimes it leaves elements out and sometimes it adds elements; this can all be managed to achieve the best experience for the device- be it a smartphone, tablet, laptop or desktop. Back in the old days (a massive 2 years ago), the way to ensure your website would work on a smaller device like a smartphone or tablet would be to create an entirely separate ‘mobile version’. This had many pitfalls: – With so many different […]